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Make sure your website can be found by your ideal customer
Your website should target the services people are actually searching for.
For example:
- Building contractors in Accra
- Construction companies in Ghana
- House builders in Accra
- Commercial Plumbing contractor
- Commercial construction
- Roofing contractors
- Building renovation
Don’t put everything on one page.
Create pages for the services you want more customers for.
Research the keywords first. Then build the pages. The images show an estimation of the number of times some relevant keywords are searched for per month in Ghana. This should only be used as a guide. Keywords with 0 volume can still be worth targeting. Create relevant, unique pages to target the different searches.
Tools like Semrush, Ubersuggest are freemium tools you can use.
For example :
- What should I check before hiring a contractor?
- How much does it cost to build a house in Ghana?
- How long does it take to build a house?
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Do Not Have one Generic Service Page
A single service page is usually not enough to show up for when people search for all your unique services. Create unique pages and optimize the pages to turn visitors into clients.
Submit your website to search engines
Do not stop at creating an optimized website. Make sure your website can be found by search engines like Google. To submit your website to Google visit : https://search.google.com/search-console/
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Monitor and improve. Based on the data
After your website is indexed, monitor the data provided by search engines like Google using the Google Search Console and make the needed improvements. How users interact with your site really affects performance in search engines. It is important to improve with the data use a tool like Microsoft Clarity or Hotjar to see how users use the website and make changes accordingly.
Do you have any question?
Feel free to contact us anytime.
Focus on what truly matters for a contractor on social media
Resists the urge to chase after vanity metrics. Views and likes do not matter much. Focus on attracting the right audience and not just going viral.
Instead of only posting photos, answer questions your customers are asking.
For example :
- What should I check before hiring a contractor?
- How much does it cost to build a house in Ghana?
- How long does it take to build a house?
Ready To Build Your Lead Generation Engine?
You can use a scraper on a platform like Apify to scrape your competitors videos and metrics for almost 0 cedis.
Steal From Your Competitors On Social Media
Know your competitors on social media and see what is working for them. Use the Follower count to Video Views Ratio. If a video has 10x more views relative to their follower count that is an indication of a high performing video. Copy it. You can use hashtags and keywords to find some competitors using this scraper on Apify.
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Track growth of branded searches
An important metric many construction companies fail to track is growth in branded searches. This is a good gauge of whether your social media is actually increasing your visibility and brand awareness. In your Google Search Console. You can filter for branded queries and see the trend.
Track Visits To Website From Social Media Using Google Analytics
One of the best free tools Google gives is Google Analytics. Connect your website to Google Analytics and enjoy a wealth of data. One use case is seeing the number of social media visits to the website.
How Contractors Can Use Google Ads
Running Ads on Google is one of the fastest ways to attract highly qualified leads. But it can burn your cash pretty quickly if you do not know what you are doing.
One thing to not do is to listen to the Google Ads Rep. Unfortunately, especially for small accounts, the reps are only trying to get you to spend more.
Here are some key things to keep in mind when running Google Ads
- Stick to a search campaign
- Do your research on the cost per click for the keywords and have a realistic budget.
- Do not blindly follow recommendations on the platform
- Stick with only exact match and phrase match keywords
- Monitor the ad account daily at the beginning
- Add negative keywords aggresively
- Start with a “Maximize Conversion” bidding Strategy
- Set up your conversion tracking properly
Below is an image of using the Keyword Planner in Google Ads to know the search volume of keywords and the cost and competition.
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Conversion Tracking Is Everything
Setting up your campaigns correctly, sending the right data back to Google is super critical to ensure your ads perform well. Connect a CRM to your Google Ads account. This is really essential especially when there are long sales cycles.
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SEO CAN BE VERY BENEFICIAL TO CONTRACTORS